Design System & Branding

Goal: To create a new Brand Identity and Design System for my 2022 Portfolio.

computer mockups
Platform

Website

Timeline

8 weeks

My role

UI Designer

Tools used

Sketch/HTML/CSS

Concept & background

For my 2022 online portfolio I created a Design System outlining colors, responsive grid layout, typography, tiles, buttons and a navigation system. I created a Brand Identity starting with a wordlist, mood-board, color palette, logo guidelines, business cards & an updated resume.

Logo sketches

logo sketches

Logo vectors

logo vectors

Final logo

final logos

Different background colors

logo on different background colors

Design System

Color

Text
#D5D5D5
#000000, 60%
#000000, 70%
#000000, 70%
Backgrounds
#FFFFFF
#F7F7F7
#E8E8E8
#D5D5D5
Primary
#FDD230
#F99C02
#E96404
#5F37F9

Grid System by Bootstrap

Twelve column system
12 grid system diagram
Responsive breakpoints
breakpoints diagram

Typography

Google Font - Poppins

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.

Type Scale
  • Heading One

    H1, 68px Bold
  • Heading Two

    H2, 42px Bold
  • Heading Three

    H3, 28px Bold
  • Heading Four

    H4, 20px Bold
  • Heading Five
    H5, 16px Bold
  • Paragraph Large Text

    22px, 100% Medium
  • Paragraph Small Text

    16px, 70% Medium
  • Paragraph Details Text

    13px, 70% Medium
  • 16px, 60% Bold
  • 13px, 60% Bold

Tiles

Computer icon

User Interface Design

  • Interaction design
  • Front end development
  • Design systems
Computer icon

Web & CMS Development

  • Web & mobile development
  • HTML, CSS, JavaScript, Swift
  • Wordpress & Drupal CMS

0+

FICO.com/client websites redesigned & launched

0

Apps Launched on the Apple App Store

0%+

FICO.com visitor traffic increase after redesign

Sketch icon

Sketch

Create UI Designs & Prototypes

Figma icon

Figma

Create and collaborate on designs

After effects icon

After Effects

Create motion graphics, animations & videos

Buttons

Primary
Primary

Padding: 10px, 25px Radius: 4px Color: #fff Font Size: 16px

Hover
Primary

Background: 70% Cursor: pointer

Secondary
Secondary

Background: #fff Border: #E8E8E8 Color: #000000

Hover
Secondary

Background: #f7f7f7 Cursor: pointer

Link Color
Example Link

Color: #E96404 Decoration: none

Hover
Example Link

Color: 70% Decoration: none

Link Black
Example Link

Color: #000000 Decoration: none

Hover
Example Link

Color: #000000 Decoration: none

Navigation

Main header navigation Main navigation collapsed
Main navigation expanded
Footer

Behind the scenes

Screen shot of HTML, CSS & JavaScript code in Atom

code screenshot
question mark icon

Common Questions about project

I researched several company design systems and gathered main Foundations & Components for my portfolio website.

I designed all responsive webpages in Sketch and developed this website using HTML, CSS, JavaScript, Bootstrap and CSS Animations.

To create a single system for all responsive web pages and ensure a consistent user experience.

As I work on larger projects I will continually add more components to this Design System.